About Protective
Vision
Protective Life Corporation was established on a profound belief in the American dream. Since 1907, Protective Life Insurance Company has remained true to its core beliefs: quality, serving people, and growth. This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable, long-term relationships and growth. Protective Life Corporation is one of the fastest growing companies in the life insurance industry. Insurance products are available through its subsidiaries Protective Life Insurance Company, West Coast Life Insurance Company, Protective Life and Annuity Insurance Company (our New York licensed company), and Lyndon Property Insurance Company. Our employees nationwide are dedicated to proving the wisdom of our collective vision: Doing the right thing is smart business.®
Doing the right thing for customers.
Our goal is to build enduring relationships with satisfied customers. We do so, by offering great products at highly competitive prices and providing the kind of attentive, personal service we would hope to get from others. We also demand that our distribution partners demonstrate high ethical standards in their representation of our products and services. It has proven to be a winning formula. Our customer satisfaction level, as measured by policy retention, has remained above 94 percent year after year.
Doing the right thing for share owners.
We appreciate the trust and confidence that our share owners place in us. As stewards of their investment, we believe that lasting customer relationships and an enthusiastic, stable employee base are the best insurance for consistent growth. Our investment policy is to stay focused on long-term, prudent investments and ignore short-term fads. Today, Protective Life Corporation has annual revenues of approximately $3.1 billion and as of December 31, 2009 had assets of $42.3 billion. We are confident that our continued effort to do the right thing for our customers is the best way to meet our goal of industry leadership in long-range earnings growth and return on equity.