• Financial Professionals Building Trust
    and Relationships
  • ProEquities

    ProEquities, Inc. is an independent, full-service broker/dealer for independent financial advisors in North America. Founded in 1985, we serve over 1,200 advisors to whom we provide high-quality products and services so they can best support the needs of their clients. Visit us at www.proequities.com.

    We Believe in Building Trust

    What makes us stand out? It isn’t just our vast array of products, or the high level of support we provide, or even the advanced technologies we use – those are just table stakes to us. It is something deeper in our culture that makes working with ProEquities a great choice. Relationships are what matter most. We work hard to earn and keep advisors’ and their clients’ trust, and we strengthen that relationship by working together and sharing our vision for growth,success and personal achievement.

    A History of Committed Service

    You may have heard of southern hospitality, but until you feel it, it is hard to appreciate its value. You will find our “can do” spirit one of the many reasons keeping almost 100 percent of our advisors* here long term -- ten years growing.

    Our parent company is Protective Life Corporation, and although Protective Life Insurance is also owned by Protective Life Corporation, our advisors may select client financial solutions from a myriad of noteworthy companies in addition to those offered by Protective Life.

    LTR and What It Means For You

    Listen – we take the time to listen so we can work with you to develop the right solution for each unique financial need.

    Think – we consider what we hear and ask clarifying questions so that we truly understand your personal overall objectives and the unique challenges that stand between you and your dreams.

    Respond – only then do we reply, and not with a cookie-cutter answer. Instead, we deliver a personalized action plan to help lead you in the direction you want to go.



    * Avg. annual retention rate for each of the past 10 years is 97 percent, minimum of $100,000 GDC (voluntarily left) 3Q13

    ProEquities, Inc. is a member of FINRA and SIPC