Protect clients through all of life's moments

Count on protection that endures long past moment of sale. We’re here to support you long term.
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How we help you deliver a better experience

Reliable solutions

Meet clients' evolving needs with term, guaranteed universal life and variable universal life solutions designed to sustain outcomes over time.

Proactive underwriting

Expect speed, clarity and consistency — whether your client qualifies for instant decision, accelerated underwriting or would benefit from a traditional path.

Low-friction service

Spend less time tracking cases and more time guiding clients with the help of our digital submission experience and real-time case updates.

Count on our strength and performance

Strong ratings

Our disciplined management and durable structure show in our A+ (A.M. Best), AA- (S&P) and A1 (Moody's) ratings.

Proven trust

We're trusted by nearly 32 million1 customers, have $1 trillion in life insurance in force and are recognized by Forbes Advisor2, USA Today3 and US News4.

Support to meet needs in all of life’s moments

Long-term commitments require a carrier aligned to the way you do business. See how we help you protect and guide clients through whatever changes life brings.
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Insurance financial strength ratings are opinions of independent rating agencies regarding an insurer's ability to meet its obligations under insurance policies as they become due. Ratings are based on factors such as operating performance, asset quality, capitalization and financial flexibility. Ratings apply only to the claims-paying ability of the issuing insurer and do not refer to the performance of any product or investment. Ratings are not recommendations to buy, sell, or hold any insurance contract or security and are subject to change or withdrawal at any time. The insurer may have paid a fee to the rating agency.


1 Through its subsidiaries, Protective offers life insurance, annuity, asset protection and employee benefit solutions to nearly 32 million people.

2 Accessed March 16, 2026. www.forbes.com/advisor/life-insurance/best-term-life-insurance-companies

3 Accessed March 16, 2026. www.usatoday.com/money/blueprint/life-insurance/best-life-insurance-companies

4 Accessed March 16, 2026. www.usnews.com/insurance/life-insurance


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