Privacy policies

The Protective Privacy Center provides you with information about privacy policies and practices applicable to Protective's life insurance and asset protection subsidiaries. We use the terms "Protective," "we," "us," and "our" to refer to these subsidiaries and our parent company, Protective Life Corporation.

Protective customer privacy notices

If you are a Protective customer, our Customer Privacy Policy applies to any personal information that you share with us. A Protective customer is an individual who is the policyholder or contract holder of a Protective product or to whom Protective otherwise provides products or services. Our Customer Privacy Policy applies to former customers in the same way it applies to current customers. Select the version of our Customer Privacy Policy that applies to you.

If you are a Zurich American Life Insurance Company Customer whose policy is administered by Protective, read the privacy notice that applies to your policy.

Online Privacy Policy

This Online Privacy Policy applies to all websites owned and/or operated by Protective that link to this Online Privacy Policy.

Protective recognizes that protecting the privacy and security of personal information is an important responsibility. This Online Privacy Policy tells you how we treat personal information that we collect when you use the website from which you are accessing this Online Privacy Policy and the measures we take to safeguard that information.

How we collect, use and safeguard your information

Our advertising

Keeping up to date with our online privacy policy

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CCPA Privacy Policy

The following disclosures are made pursuant to the California Consumer Privacy Act of 2018 ("CCPA"). These disclosures supplement any privacy notices we previously or contemporaneously provided to you. The CCPA does not apply to certain information, such as information subject to the federal Gramm-Leach-Bliley Act ("GLBA") or the federal Health Insurance Portability and Accountability Act ("HIPAA"). As a result, this disclosure does not apply to information we collect from California consumers who request or obtain our financial products or services for personal, family, or household purposes, or our healthcare or long-term care policies. The below chart reflects the categories of personal information we have collected from California consumers over the past twelve months, the categories of sources from which the information was collected, the business or commercial purpose for which the information was collected, and the categories of third parties with whom we shared that information.

How we collect and use personal identifier information

How we collect and use physical characteristics or description information

How we collect and use other personal information

How we collect and use financial information

How we collect and use education and employment information

How we collect and use insurance information

How we collect and use medical information

How we collect and use internet and other network activity information

How we collect and use purchasing history and tendencies information

How we collect and use photographs, video or audio recordings

How we collect and use inferences drawn from your personal information

Exercising your privacy choices

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