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Thoughtfully designed financial products

With a full array of life insurance and annuity products to choose from, Protective empowers you to meet your clients’ unique needs.
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Life insurance
We offer a wide array of innovative life insurance solutions to custom fit your clients’ needs. Help your clients protect their loved ones’ financial future with life insurance.
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Annuities
Annuities address many different retirement planning needs – growth, retirement income, market exposure or guarantees. Protective Life offers various types of annuities to help meet your clients’ retirement goals.
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Frequently asked questions 

Why partner with Protective?

We offer more than just products. We offer solutions to help meet the many financial challenges we all face in life. Uncomplicated products, valuable educational resources and over 100 years of service experience together empower our customers to take charge of their lives and embrace all that the day has to offer.


Our annuities feature enhanced income features, competitive fees and expanded investment programs. Our life products feature innovative premium payment designs, available lifetime guarantees and attractive supplemental benefits.

How does Protective help me build my business?

We partner with you to provide your clients with the information and solutions to help them achieve a secure retirement and protect their loved ones. From educational materials that help you explain the complexities of annuities and trends that may impact their financial future, to customizable brochures that allow you to showcase your brand and expertise, we offer a full range of materials to help you grow your business with Protective.
What are Protective Life’s financial ratings?

Protective Life carries high ratings from independent ratings organizations who assign ratings measuring financial strength or claims-paying abilities. They consider factors, such as overall operating performance, asset quality, financial flexibility and capitalization.

(Current as of October 2, 2019)

  • A+ Superior. This is the 2nd highest of 15 ratings from A.M. Best Company
  • AA- Very Strong. This is the 4th highest of 21 ratings from Standard & Poor’s
  • A+ Strong. This is the 5th highest of 22 ratings from Fitch
  • A1. This is the 5th highest of 21 ratings from Moody’s Investors Services

See more information about Protective’s insurance ratings

How do I know Protective will be around?

The strength of our promise is backed by the financial stability and long-term performance of our Company. For more than 100 years, our mission has remained boldly alive in our name. Our name has signaled dependability, stability and security for more than a century.
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Get the tools you need for success

Manage my business
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Run illustrations, view dashboard and submit business
Online tools
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Access customizable marketing tools that support your sales process
Insights
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Stay current with the latest news at Protective Life
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Ready to work with us?

The first step in doing business with Protective is getting appointed. Learn about our simple, three-step process.

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