• To New Parents

  • What does being a good parent mean to you? When you become a parent, you’re not handed a manual and told what to do. Sure, there’s no shortage of advice on the topic, but what really matters most? At Protective and Costco, we believe in a few fundamental parenting truths, which often have little to do with the things you worry about from day to day.

    This video is our reminder to new parents. Regardless of your successes and your failures as a parent, the most important gifts you share with your child are your love and your time. In the end, that’s what matters most.


    • Join Costco if you are not currently a member.
    • Upgrade to Executive membership to save more by visiting a local Costco or calling 1-800-220-6000.
  • Is Your Family's Future Protected?

    We can help you get the life insurance you need.

  • Select your Costco membership type:

  • As a loyal Costco member who is used to the wide assortment of quality products you regularly find at your local Costco warehouse and online at Costco.com, plus the great savings you routinely enjoy, at some point you’ve probably wondered if Costco sells life insurance too. It’s not that far-fetched!
    While there is no actual “Costco insurance” or “Costco life insurance” branded product, Costco developed a unique program to bring an affordable life insurance solution to its members. They have partnered with Protective Life Insurance Company to offer their valued customers reliable, affordable coverage with savings of up to 20% compared to other products in the marketplace*. This is coverage from a highly-rated insurance company with more than 100 years of experience helping secure the futures of families across the country — plus, this coverage is exclusively available to Costco customers. What better way to serve their members and their members’ loved ones.
    Are you looking to protect your loved ones too? On these pages you’ll find much more information to help you make an informed decision about protecting your family’s future financial security, including important details about life insurance policies through the Protective Costco program. Plus, you’ll be able to quickly and conveniently get a quote and start the easy application process right away.
    Protective makes it easy and convenient for Costco members to apply for the dependable coverage they want through a simplified, streamlined online process that’s as close as your fingertips. Have questions or need assistance? Customer support is just a simple click or call away. We at Protective are dedicated to our promise of helping people protect their tomorrow, so they can enjoy and embrace their lives today. And we look forward to counting you among our customers soon.


  • * Percentage is based on premium comparisons with other direct term writers. Premiums were compared to a Costco Member Advantage UL® insurance policy with a $100,000 death benefit, standard non-tobacco underwriting class and a 5 x 15-year level benefit period.

    Insurance products issued by Protective Life Insurance Company (Protective). Costco Insurance Agency, Inc. (Costco) is licensed to sell Protective products to the members Costco Wholesale Corporation (CWC). Costco and CWC are affiliates, collectively referred to as Costco. Protective and Costco are separate, independent entities and are not responsible for the financial condition, business, or legal obligations of the other.

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