Discover simple, affordable life insurance with Protective® Classic Choice term.
42% of Americans — more than 100 million people — recognize they need life insurance or need more coverage. Still, many hold back. Why? Life gets busy, budgets are tight and knowing what to buy can feel confusing.1
But delaying coverage can have real costs. Most people without life insurance say their families wouldn’t be financially secure if something happened to the main income provider.2
Many people assume term life insurance is expensive, but it’s often surprisingly affordable. Beyond replacing lost income, life insurance can also help cover retirement needs, children’s education, mortgage payments and other financial obligations. It's a powerful financial tool, and life insurance policyholders report greater financial security compared to those without coverage.3
Term life insurance offers a straightforward, affordable way to protect your loved ones for a specified period of time.
Choosing Protective for term life insurance means more than affordability. It’s partnering with a trusted company that puts your family’s financial future first.
With Protective Classic Choice term, you can secure reliable coverage — often for less than $25 a month — ensuring your family’s security in the face of the unexpected.
Protective makes getting covered easier than ever. Some applicants can be approved for coverage in as little as 3 minutes, without a medical exam. For others, a few questions or a more detailed health profile unlock our most competitive rates.
As your needs change, so can your coverage. Protective Classic Choice term gives you the flexibility to convert to permanent insurance later, without new medical exams or additional underwriting.
For more than 100 years, Protective has helped nearly 17 million customers safeguard their futures. With $1 trillion of life insurance in force, we’re a name families trust.
It's easy to protect your family with simple, affordable life insurance. Talk with your financial professional to learn more about how Protective Classic Choice term can help you secure your family’s future.
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Protective refers to Protective Life Insurance Company, founded in 1907, and its affiliated companies, including Protective Life and Annuity Insurance Company.
Protective® is a registered trademark of Protective Life Insurance Company. The Protective trademarks, logos, and service marks are property of Protective Life Insurance Company and are protected by trademark and/or other proprietary rights and laws.
Life insurance and annuity products are issued by Protective Life Insurance Company, Omaha, NE, in all states except New York, where products are issued by Protective Life and Annuity Insurance Company, Birmingham, AL. Protective Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. Variable products are distributed by affiliated broker-dealer Investment Distributors, Inc., Birmingham, AL.
Guarantees are subject to the financial strength and claims-paying ability of the issuing insurance company. Product features, availability, and issuing companies may vary by jurisdiction.
Information provided on this website is for general informational and educational purposes only and is not intended as investment, tax, or legal advice, nor should it be considered as a recommendation, endorsement, or solicitation with respect to any product or strategy. Individuals should consult their own qualified advisors regarding their specific situation.
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Investment and Insurance products are: NOT A DEPOSIT OR OTHER OBLIGATION OF, OR GUARANTEED BY, A BANK OR CREDIT UNION | MAY GO DOWN IN VALUE | NOT FDIC/NCUA INSURED | NOT INSURED BY ANY FEDERAL AGENCY | NOT GUARANTEED BY ANY BANK OR SAVINGS ASSOCIATION
