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Protective Life Corporation announces collaboration with Amigos for Kids for Miami Open 2024
March 14, 2024
Miami, Fla. — Protective Life Corporation, a national insurance and financial solutions provider, is activating its debut sponsorship of the Miami Open presented by Itaú by collaborating with Amigos for Kids, a Miami-based charity whose aim is to prevent child abuse and neglect by valuing children, strengthening families and educating communities.
Protective, the Exclusive Life Insurance Partner and Official Gold Sponsor of the Miami Open 2024, is committed to protecting families’ futures and the communities it serves. This work is enhanced through the Protective Life Foundation, which supports organizations, like Amigos for Kids, that are committed to improving the quality of life of our local communities.
Protective’s collaboration with Amigos for Kids will introduce children to tennis at a clinic run by First Serve as part of the Miami Open Unites program on March 18. Amigos for Kids will also participate in a clinic run by IMG Academy staff at Kids Day on March 30 and receive a tour of the Hard Rock Stadium campus, which contains the only stadium tennis court to be built within an NFL stadium.
“We have a very hands-on approach to our sponsorship and always look to involve ourselves in the community to make a difference and protect the future of the communities we serve. Amigos for Kids is an amazing program, and we will look to invest both funds and our staff’s time to ensure we make a difference in lives of the community through our sponsorship of the Miami Open,” said Wade Harrison, EVP, Chief Retail Officer for Protective.
Miami Open Unites delivers meaningful community impact through volunteer efforts in addition to financial contributions that will support South Florida’s residents in need. On court, Protective will present all player introductions, with each introduction being accompanied by an additional donation to Amigos for Kids.
The 2024 Miami Open will also offer fans an off-court experience to match the on-court excellence of the world’s best men and women tennis players competing at the ATP and WTA 1000 event, March 17 - 31, at the iconic Hard Rock Stadium. Known for its world-class culinary experience, the tournament will welcome more than 30 of Miami’s leading restaurants and bars this year, as organizers aim to infuse tennis with the iconic local culture. Also debuting in the second week will be an elite wheelchair event and a Major League Pickleball (MLP) match, marking the first time both events will take place at any 1000 series tournament.
Founded in 1991, Amigos For Kids is a 501(C)3 nonprofit organization whose mission is to prevent child abuse and neglect by valuing children, strengthening families, and educating communities. Amigos For Kids moves its mission of child abuse prevention forward through education, awareness, and advocacy programs. To fulfill its mission, Amigos For Kids relies on the support of generous individuals, corporate partners, and volunteers. The organization raises awareness through public service campaigns and high-profile fundraising events, such as Amigos Night. To become an Amigo by donating your time or other resources to support families, visit www.amigosforkids.org or call 305.279.1155.
Protective Life Corporation has helped people achieve protection and security in their lives for 119 years. Through its subsidiaries, Protective offers life insurance, annuity, asset protection and employee benefit solutions and is helping nearly 32 million people protect what matters most. Protective’s more than 3,900 employees put people first and deliver on the company’s promises to customers, partners, colleagues and communities — because we’re all protectors. With a long-term focus, financial stability and commitment to doing the right thing, Protective Life Corporation, a subsidiary of Dai-ichi Life Holdings, Inc., has approximately $140 billion in assets, as of Sept. 30, 2025. Protective is headquartered in Birmingham, Alabama, and is supported by a robust virtual workforce and core sites in the greater Cincinnati area and St. Louis. For more information about Protective, visit protective.com.
The 2024 Miami Open will be played March 17 - March 31 at Hard Rock Stadium. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a WTA 1000 event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of Miami’s unique personality, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and celebrity appeal, as well as its close proximity to both Fort Lauderdale and Palm Beach. For ticket information, visit www.miamiopen.com
Corporate Communications
media@protective.com
Source: Protective Life Corporation
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