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A group of Protective teammates volunteering in their community.

Giving back to the communities in which we live and work

We take pride in being protectors — not just for our policyholders, but for our communities as well. Through the Protective Life Foundation and Protective, we focus our financial contributions and volunteer efforts into the areas where we live and work. By giving back to the communities we serve, we can create a better future for all.

Corporate giving

Supporting other organizations enables us to broaden our reach as protectors. Beyond community service, we also direct our dollars to outstanding organizations. In 2022, we gave $4.5 million to 192 nonprofit organizations.
A group of Protective teammates volunteering at their local Ronald McDonald House.
Coming together to serve RMHC
For the first time, our three core sites and virtual workforce coordinated a joint week of service with Ronald McDonald House Charities (RMHC). From decorating banners and balloons to preparing meals and playing games, teammates gave families in their local communities hope during a difficult time.
Read about our RMHC service week

Committing to our hometown

We’re here to be good neighbors, so we’re committed to supporting the Birmingham community and the people who call it home. Through these initiatives we help ensure a positive impact and economic benefits for all.

Protecting Good

We’ve continued building on our Protecting Good initiative by giving back to the neighborhoods surrounding Protective Stadium. In 2022, we continued the work with key partners to replace roofs on more than 60 homes and plan to update 100 more in 2023, enabling residents to apply for insurance to protect their homes and families.

Teammates from Protective celebrate a project completed through the Protecting Good initiative.

Artificial Intelligence Bootcamp

We worked with the Mark Cuban Foundation again in 2022 to offer the Artificial Intelligence (AI) Bootcamp to underserved high school students in the Birmingham area. The bootcamp introduced students to AI concepts, tech mentors and even college scholarships through a week-long program.

Students listen to a presentation during Protective's Artificial Intelligence Bootcamp.

Investing in future generations

Bettering our communities starts with supporting the next generation. We adopted Phillips Academy in downtown Birmingham to provide reading and math tutoring for children from kindergarten through fifth grade, and partnered with Birmingham Talks, a literacy program for babies through three years old.

A volunteer from Protective reading to a group of young students in a classroom.

Leadership Academy

Ahead of The World Games, we welcomed local high school students to Protective Stadium to hear from local leaders, participate in workshops and tour the stadium. This inaugural Leadership Academy offered students the opportunity to learn about the event while receiving valuable insights on their journey to becoming the next generation of leaders.


Read more about this special event for future leaders

Two women presenting to students at Protective's Leadership Academy.

The World Games

Our hometown and Protective Stadium were on the world stage throughout this global celebration of athleticism and sportsmanship. From volunteering their time for the events to hosting the opening and closing ceremonies, our teammates played an integral role in The World Games.

Two Protective teammates volunteer in a booth at The World Games.

Committing to communities across our footprint

We want to make a difference in every community where we work, live and play. Across our core sites and virtual workforce, our teammates contribute in their local neighborhoods.
Protective teammates in Greater Cincinnati volunteering at St. Vincent de Paul.
Beyond Birmingham
Our community outreach extends to all our core sites. In 2022, teammates in St. Louis supported children with Down Syndrome and participated in the St. Louis Arch’s card-writing campaign. In the Greater Cincinnati region, teammates contributed to food pantry volunteer projects, winter clothing and Christmas toy drives, and a record-breaking Thanksgiving Turkey Trot benefitting their local Society of St. Vincent de Paul.
Virtual Protective teammates meet in person to volunteer in their local community.
Virtual teammates give back
Through the Ambassador Program and our Foundation’s support, virtual teammates identified local organizations, participated in volunteer opportunities and fundraised for nonprofits in their backyards. They organized a total of 8 community and volunteer events with 716 participants in 2022.

Fostering diversity, equity and inclusion in the community

Our commitment to DEI extends to how we serve others. As a result, last year, 42% of our corporate giving went directly to promoting equity in our communities. Here’s some of the work we’re doing through nonprofit support and our Foundation.
A Protective teammate reads to preschool students in a classroom.
Nonprofits supported

We proudly supported 192 nonprofits in 2022, including:

  • Live HealthSmart Alabama, working to reduce barriers in education, nutrition, physical activity, prevention and wellness
  • PreSchool Partners, preparing children and families for success through quality curriculum, parental engagement and community collaboration
  • Central State University’s Generational Financial Knowledge program, helping increase financial literacy
Protective teammates receive an award recognizing the Protective Life Foundation.
Foundation awards

The Protective Life Foundation represents our unwavering commitment to supporting quality of life in our local communities. Our 2022 work has been recognized by:

  • The Association of Fundraising Professionals naming us Alabama’s Outstanding Charitable Organization
  • The Social Equity & Community Empowerment Award, given at the 2023 DEI: Expanding Opportunity in Insurance Conference, recognizing our Protecting Good community engagement initiative
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