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Ariel view of Protective Stadium

Protective sponsorships

We are proud to work with organizations and events to do more good for all. Through sponsorships, we connect with the people we serve and expand opportunities for our local communities and beyond.
Meet our brand ambassador: John Isner
Known for his record‑breaking serve and nearly two decades competing on the Association of Tennis Professionals (ATP) Tour, John Isner built a career defined by preparation and longevity — qualities that align with how Protective helps individuals and families plan for what comes next. As he moves beyond his professional tennis career, Isner will work with Protective to inspire confidence and highlight the importance of long‑term thinking, both on and off the court.
Brand Ambassador John Isner poses with racket.
Image of tennis tournament from the Miami Open.
Where preparation meets protection
As the Miami Open’s exclusive life insurance partner, we share a focus on long-term planning, disciplined preparation and protecting your advantage – on and off the court.
See more about our partnership

Collegiate sports teams

Most Valuable Protectors pose for a picture at a UAB home football game.
UAB Football
We partner with UAB to present the Most Valuable Protector (MVP) at each home football game at Protective Stadium. This program highlights outstanding nonprofits who share our passion to create the greatest possible impact on our community.
UAB basketball players on the court at a basketball game.
UAB Basketball
Protective is a proud sponsor of UAB basketball. Helping students and fans feel part of the greater Birmingham community is another way we protect what matters, together.

Protective Stadium

Protective Stadium as seen from above with downtown Birmingham skyline visible in background

Birmingham's multi-use venue

Protective Stadium is a world-class venue for sporting events, concerts and more. For us, it's an opportunity to positively impact and share the thriving community we call home. See how our partnership with the stadium is forging a brighter future for our city and region.

Protective Stadium

Learn more about Protective

Company overview
Protective has been protecting people for more than 115 years. Today, we continue to provide the sense of security everyone deserves through life insurance, asset protection and retirement products.
About Protective
Community involvement
Serving people is at the heart of what we do. The Protective Foundation collaborates with others to create the greatest impact on the quality of life in our local communities.
Protective Foundation
Protective at a glance
Take a closer look at our long-standing commitment to protection and security, values-driven culture, financial strength and impact we have on customers, teammates and communities.
Download Protective at a glance
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