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Ariel view of Protective Stadium

Protective Life Sponsorships

We are proud to work with organizations and events to do more good for all. Through sponsorships, we connect with the people we serve and expand opportunities for our local communities and beyond.

Protective Stadium

Protective Stadium as seen from above with downtown Birmingham skyline visible in background

Birmingham's multi-use venue

Protective Stadium is a world-class venue for sporting events, concerts and more. For us, it's an opportunity to positively impact and share the thriving community we call home. See how our partnership with the stadium is forging a brighter future for our city and region.

Protective Stadium

Sporting events

Sports teams

Most Valuable Protectors pose for a picture at a UAB home football game.
UAB Football
We partner with UAB to present the Most Valuable Protector (MVP) at each home football game at Protective Stadium. This program highlights outstanding nonprofits who share our passion to create the greatest possible impact on our community.
UAB basketball players on the court at a basketball game.
UAB Basketball
Protective is a proud sponsor of UAB basketball. Helping students and fans feel part of the greater Birmingham community is another way we protect what matters, together.

Learn more about Protective

Company overview
Protective has been protecting people for more than 115 years. Today, we continue to provide the sense of security everyone deserves through life insurance, asset protection and retirement products.
Community involvement
Serving people is at the heart of what we do. The Protective Life Foundation collaborates with others to create the greatest impact on the quality of life in our local communities.
Corporate sustainability
Protective's sustainability plan focuses on three core pillars that drive growth and impact and help us live out our mission to be protectors.