Sponsorships and stadium

Protective Stadium, Birmingham’s multi-use venue

Protective Stadium is a world-class venue for sporting events, concerts and more. For us, it’s an opportunity to positively impact and share the thriving community we call home. See how our partnership with the stadium is forging a brighter future for our city and region.

Explore the impact

Collegiate sports teams

Women and men representing Birmingham nonprofit organization pose on the field at a UAB home football game.

UAB Football

We partner with University of Alabama at Birmingham (UAB) to present the Most Valuable Protector (MVP) at each home football game at Protective stadium. This program highlights outstanding nonprofits who share our passion to create the greatest possible impact on our community.

UAB Basketball

Protective is a proud sponsor of UAB basketball. Helping students and fans feel part of the greater Birmingham community is another way we protect what matters, together.

UAB Softball

Protective is a presenting sponsor of UAB Softball, a program offering young female athletes opportunities to grow as leaders, build confidence and develop the skills that will help them succeed both on and off the field.

A batter in a UAB Blazer’s uniform stands at home base, ready to bat.

Blazers Care

Protective has teamed up with Blazers Care Initiative to provide game day experiences for underserved youth and community groups in Central Alabama..

Meet our brand ambassador: John Isner

Known for his record‑breaking serve and nearly 2 decades competing on the Association of Tennis Professionals (ATP) Tour, John Isner built a career defined by preparation and longevity — qualities that align with how Protective helps individuals and families plan for what comes next. As he moves beyond his professional tennis career, Isner will work with Protective to inspire confidence and highlight the importance of long‑term thinking, both on and off the court.