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Welcome to Protective

As your new life insurance service provider, we look forward to protecting your financial future.

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Your new service provider

We’re excited about this transition and hope you are, too. Throughout our more than 100-year history, Protective has remained a values-driven organization focused on doing the right thing, simplifying everything, building trust, and most importantly, serving others.

Watch our video to learn more about us.


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Frequently asked questions

In 2019, insurance company members of the Protective Life group began serving as the administrator of certain policies issued by Great-West Life and Annuity Company, Great-West Life and Annuity Insurance Company of New York and The Canada Life Assurance Company.

This conversion includes the following life insurance solutions underwritten by Great-West and Canada Life:

  • Term
  • Universal life
  • Whole life

Your policy features will remain the same without any action required.

If you pay premiums by credit card or direct deposit, your data will be converted.

If you pay premiums by check, continue to make checks payable to Great-West Life & Annuity Insurance Company or Great-West Life & Annuity Insurance Company of New York.

Our customer service team is ready to support your needs. Connect with us to update your personal information (address, phone number, email), change your beneficiary or to ask questions.

Please note a new mailing address for account services:
Protective Life as Administrator
PO Box 368
Birmingham, AL 35201-0368

If you need to mail paperwork overnight, send it to this address:
Protective Life as Administrator
2801 Highway 280 South
Birmingham, AL 35223-2488

Founded in 1907, Protective was created on the ideal that we would help serve both our customers and their communities. For more than 110 years, we’ve been doing just that: helping people protect their families’ financial futures with reliable protection and retirement products.

The strength of our promise — our commitment to serve people and do the right thing — is backed by the financial stability and long-term performance of our company. In fact, Protective and its New York affiliate offer products in all 50 states and service more than 9.3 million contracts and policies. Browse our site to learn more.

Protective and Protective Life refer to Protective Life Insurance Company and its affiliate Protective Life & Annuity Insurance Company. Protective Life Insurance Company, Nashville, TN, is the administrator for certain policies issued by Great-West Life & Annuity Insurance Company, Greenwood, CO. Protective Life & Annuity Insurance Company, Birmingham, AL is the administrator for certain policies issued by Great-West Life & Annuity Insurance Company of New York, New York, NY, for policies in New York.