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Protective Stadium

“Protective is proud to partner with the BJCC to make this stadium a reality. This is more than a stadium — it’s an opportunity for our community to continue thriving.”

— Rich Bielen, President and Chief Executive Officer, Protective
About Protective Stadium

Protective Stadium is a $200 million multi-purpose stadium with a capacity of 45,000. Part of the Birmingham Jefferson Civic Center Authority’s (BJCCA) long-term strategic plan for many years, it is the result of successful collaboration between the BJCCA, Jefferson County, the City of Birmingham, the Jefferson County Legislative Delegation and the Birmingham corporate community. Protective was announced as the stadium’s naming rights partner in 2019 and construction began in January 2020.


"Big things can happen when we collaborate toward a shared vision," says Protective’s President and CEO Rich Bielen. "I believe Birmingham has a bright future ahead, and Protective is proud to be a part of this project."

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Investing in our community

A stadium in downtown Birmingham has been a dream for many in the community for a long time. As a company, Protective is committed to investing in Birmingham's future and creating a place where people want to spend time, whether they live here or are just visiting. Making a positive local impact has been a cornerstone of Protective's foundation for more than a century, and we're honored to continue this mission by supporting a project that's transformational for our city.

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Frequently asked questions

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Public-private partnerships benefit our community. Protective Stadium is an example of how the right partners came together after years of discussion to finally bring a transformational project to life for the betterment of our community, city and region.


We are thrilled to be part of the team that has put this project in motion and partner public and private entities on a project that aligns with our vision, values and culture.


This stadium is a testament to the many local leaders, companies and entities across the community who have come together to accomplish a goal, and we are excited to join them in making this a reality.


With the support of so many public and private partners, we are forging Birmingham’s future together.

Protective has called Birmingham home for more than 100 years. We wanted to take part in creating a much-needed venue to move our community forward. Protective Stadium allows Birmingham to host more events, provide diverse entertainment offerings and create continued growth opportunities.


With this stadium, we are honored to be a part of Birmingham’s future by committing to a project that will put our city on the map and pull our community together.

In addition to being home to UAB Football, Protective Stadium will provide opportunities for Birmingham to host world-class sporting and entertainment events, such as the opening and closing ceremonies for The World Games 2022, while also serving as a community gathering place.

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Learn more about Protective

Company overview
Protective Headquarters

Protective has been protecting people for more than 110 years. Today, we continue to provide the sense of security everyone deserves through life insurance, asset protection and retirement products. 

Community involvement
Community Involvement

We are committed to improving the quality of life for those we serve and collaborating with others in order to create the greatest possible impact.

I Am Protective
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We are proud to share stories about our community partners and how Protective works to help improve the quality of life of those we serve.