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Protective and The World Games 2022

“As a company that has called Birmingham home for more than 110 years, Protective is proud to be a part of this significant moment in our city’s history, when The World Games return to the USA. Few things bring people together like sports, and we are excited to be supporting our community and investing in its future by partnering with The World Games.”

— Rich Bielen, President and Chief Executive Officer, Protective
Protective serves as a foundation partner for the world games 2022
A Foundation Partner

Protective is proud to serve as a Foundation Partner of The World Games 2022. 


As a Foundation Partner, Protective is excited to introduce the world to the athletes and teams that make the competition so exciting with the Athlete of the Month program in the months leading up to the Games.


During the Games, the Protective Life Athlete of the Day will celebrate participants from all over the globe, share their unique stories and backgrounds and highlight the sports that are bringing people together. Additionally, the Protective Life Athlete of the Games award will pay tribute to the competitor who most embodied the ideals of The World Games through outstanding performance and sportsmanship during The Games.

Protective Stadium hosts the Opening and Closing Ceremonies

The World Games 2022 prepares to welcome the world to Birmingham with a celebratory Opening Ceremony at Protective Stadium on July 7.


Following the 10-day sporting competition, we will all gather again to close The Games at Protective Stadium on July 17, 2022.


“During this significant moment in our city’s history, the eyes of the world will be on Birmingham,” said Rich Bielen, President & CEO, Protective. “The World Games 2022 will showcase Birmingham as the dynamic city we know and love, and I’m proud that Protective Stadium will play such an important role in welcoming athletes, fans and visitors from across the globe.”

Protective Stadium in Birmingham, Alabama
Confetti falling on athletes and spectators at The World Games
Learn more about The World Games 2022

The World Games 2022 Birmingham is the new generation of global sport competition, welcoming elite athletes from all over the world to compete for gold in 34 unique, multi-disciplinary sports. Featuring 3,600 athletes from more than 100 countries, the international event will unite global fans with the Birmingham community in 25+ venues around the greater metropolitan area. 


The World Games 2022 Birmingham, which marks the 40th anniversary of the event, will take place from July 7-17, 2022. The World Games was established by the International World Games Association, an organization recognized by the International Olympic Committee. The World Games 2022 is organized with the support of the International Olympic Committee.

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Learn more about Protective

Company overview
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Protective has been protecting people for more than 110 years. Today, we continue to provide the sense of security everyone deserves through life insurance, asset protection and retirement products.
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