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Do the Right Thing
Do what’s right, always. Live with integrity and honesty. Say what you mean, do what you say and stand behind what you do.
Have a servant’s heart. Serve by leading people to the right solutions. Always treat others as you would like to be treated. Improve the quality of life for those we serve.
Build relationships on trust. Listen. Understand what people need. Care. Earn trust. View each customer as a friend for life.
Life is complex. Our business shouldn’t be. Tear down walls of complexity, relentlessly. Use common sense. Communicate clearly. Streamline, clarify and simplify everything we do.
We are Protective. Our mission is in our name. We are going to tear down the barriers that block people from protecting their tomorrow so they can embrace today. This will change lives. This is our purpose. This will be our legacy.
Protective Life Corporation (Protective) is a holding company with subsidiaries that provide financial services throughout the U.S. through the production, distribution and administration of insurance and investment products. Founded in 1907, Protective Life Insurance Company is our largest operating subsidiary, offering a broad portfolio of life insurance, retirement solutions and asset protection products. With a long history of financial strength, stability and growth, Protective strives to deliver valuable solutions that are affordable, simple to understand and easy to obtain.
Protective is also a leader in acquisitions, completing 47 acquisitions in its history. At the heart of Protective’s business philosophy are four core values; each equally shaping our identity and guiding all that we do: do the right thing, serve people, build trust and simplify everything.
Headquartered in Birmingham, Alabama, with offices in California, Illinois, Missouri, New York, Ohio, South Carolina and Tennessee, Protective currently has over 2,500 employees. In 2014, Protective generated revenues of $4.4 billion. As of December 31, 2014, Protective’s total GAAP assets were $70.5 billion, with insurance in force of $764 billion, consisting of 7.6 million policies and contracts.
In 2015, Protective proudly became part of The Dai-ichi Life Insurance Company, Limited. Combined, Protective and Dai-ichi rank among the largest global life insurers by total asset size.