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Planning your financial future

Financial advisors and the duties they perform

Financial advisors can provide a variety of services for clients. They are able to cover a wide range of financial needs and build a financial plan to help you achieve your financial goals.

Do you know of someone who works with a financial advisor? If you do, you may have wondered about what it is that a financial advisor actually does.

The primary role of a financial advisor is to assess your financial needs, discuss your personal goals, and provide professional advice. An advisor can help you with critical financial concerns that may include tax planning, insurance needs, retirement and estate planning.

According to the Bureau of Labor Statistics, the typical duties of a financial advisor can include:1

  • Meeting with clients to discuss their financial goals
  • Explaining the types of financial services provided to clients
  • Educating clients and answering questions about investment options and potential risks
  • Recommending investments to clients or select investments on their behalf
  • Helping clients plan for specific circumstances, such as education expenses, retirement and estate planning
  • Monitoring a clients' accounts and determine if changes are needed to improve account performance or to accommodate life changes, such as getting married or having children
  • Researching investment opportunities

In addition, many financial advisors are fully licensed to sell a variety of insurance products such as long-term care insurance, disability and life insurance. Because of this broad range of capabilities, a financial advisor provides a valuable service when it comes to strategically managing your total financial picture.


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All Learning Center articles are general summaries that can be used when considering your financial future at various life stages. The information presented is for educational purposes and is meant to supplement other information specific to your situation. It is not intended as investment advice and does not necessarily represent the opinion of Protective Life or its subsidiaries.

Learning Center articles may describe services and financial products not offered by Protective Life or its subsidiaries. Descriptions of financial products contained in Learning Center articles are not intended to represent those offered by Protective Life or its subsidiaries.

Neither Protective Life nor its representatives offer legal or tax advice. We encourage you to consult with your financial adviser and legal or tax adviser regarding your individual situations before making investment, social security, retirement planning, and tax-related decisions. For information about Protective Life and its products and services, visit

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