Skip to Content
Mother on couch with baby and young daughter indicating they need to plan for their family’s future with the new baby.
Babies and Families

Finances for the sandwich generation

Penn and Kim Holderness get real about the challenges today's families face when it comes to financial planning. Find out what they learned when they asked a financial advisor the tough questions about what you don't see in your social media feed.
Penn and Kim Holderness speaking about how to care for aging parents.

You can't put a filter on the financial realities of life. Paying down debt, planning for retirement, saving for college, taking care of aging parents - how do you do it all at the same time? We teamed up with Penn and Kim Holderness to look beyond all those amazing vacation photos and perfectly plated meals you see on social media to share what members of the sandwich generation can do to manage the present while planning for the future.

We've created a variety of resources to help you better understand the financial realities families face today. Listen to the Holderness Family Podcast episodes and read our articles to learn more about:

You can also download our quick guide, Real Life Has No Filter: Preparing for the Financial Realities of Life for checklists, tips and more information on how to approach real life financial challenges.

Holderness Family podcasts and more financial resources

Listen as Penn and Kim Holderness discuss personal savings, managing debt, paying for college, retirement and more with a seasoned financial advisor. Then be sure to check out our articles to learn more about each topic.

Episode 1: Debt and savings
In this episode, Kim and Penn Holderness discuss the challenges of raising a teenager. When the conversation turns to family finances, they learn that not all debt is equal and the cost of debt needs to be considered when deciding financial priorities. Listen to learn more about how to decide between paying off debt now or saving for the future.

Episode 2: Saving for college
After chatting with an author about how to empower kids, Kim confesses that she only has a college savings account for one of her children. Listen as she learns about her options and realizes, in her financial scenario, it's okay to prioritize retirement over funding college for her children.

Episode 3: Saving for retirement
Kim and Penn discuss how to get over the fear of failure. When a financial advisor joins the conversation, the focus turns to retirement and the magic number they need to retire. Spoiler alert: there isn't a firm number but more of a moving target that depends on many factors. Find out what those factors are and what that could mean for you.

Episode 4: Aging parents
In this episode, work meets personal life for Penn and Kim as they explore the emotional challenges that come as your parents age. They also chat with a financial advisor about the financial aspects of caring for an aging loved one. Learn when to seek legal advice and why it's important for families to be proactive, organized and transparent when it comes to protecting older relatives' finances and planning for the future of their estate.  

Related resources:
Senior housing options
Helping loved ones discuss medical power of attorney
The cost of assisted living
Estate planning checklist
5 tips for thriving in the sandwich generation
How to budget



Arrows linking indicating relationship

Related Articles

Pregnant woman sitting on yoga mat in living room looking at smartphone with dog on floor beside her

Short-term disability for pregnancy and maternity leave

Learn more
A family shopping for back to school supplies

Turning summer time into school time

Learn more
Baby sitting up, playing with a stacking toy.

Sound second hand purchases for your baby

Learn more

All Learning Center articles are general summaries that can be used when considering your financial future at various life stages. The information presented is for educational purposes and is meant to supplement other information specific to your situation. It is not intended as investment advice and does not necessarily represent the opinion of Protective Life or its subsidiaries.

Learning Center articles may describe services and financial products not offered by Protective Life or its subsidiaries. Descriptions of financial products contained in Learning Center articles are not intended to represent those offered by Protective Life or its subsidiaries.

Neither Protective Life nor its representatives offer legal or tax advice. We encourage you to consult with your financial adviser and legal or tax adviser regarding your individual situations before making investment, social security, retirement planning, and tax-related decisions. For information about Protective Life and its products and services, visit

Companies and organizations linked from Learning Center articles have no affiliation with Protective Life or its subsidiaries.