Choosing A Life Insurance Company

Understanding Life Insurance Company Ratings

When shopping for life insurance, you should compare more than just rates between companies. You should also look at their financial strength from multiple rating agencies to determine their ability to pay future claims.

Life Insurance Company Ratings: What They Are, Why They Matter, and How to Get Them

When it comes to buying life insurance, 54 percent of consumers are most concerned with whether they are getting their money's worth.1 And with so many insurance companies offering similar traditional types of term and permanent* life insurance policies, it's no wonder many Americans are comparing rates to find the very best policy for their money.

However, shopping for life insurance based on rates shouldn't be the only deciding factor. With such an important coverage, you also need to consider the type of company you're buying from. This includes looking at their financial strength rating (FSR).

What's an insurance company rating?

Life insurance company ratings are essentially the opinion of an independent agency regarding the financial health of the insurance company it rates. A.M. Best, Fitch, Moody's, and Standard & Poor's are four independent agencies that rate the financial strength of insurance companies. While these reports can be very insightful as to the insurance company's credit rating, they are considered an opinion, and ratings of the same insurance company can differ among rating agencies.

It's important to note that each agency has its own proprietary rating scale and rating standards, as well as its own population of rated companies. And although each service uses an alphabetical rating scale, an A+ from one agency may not mean the same as an A+ from another.

For example, let's take a look at A.M. Best. This popular online service allows you instant access to an insurer's financial rating and, consequently, their ability to meet financial obligations to its policyholders. Their particular rating process involves reviews of a company's balance sheet, operating performance and business profile, including comparisons to industry standards. It includes six ratings:

  • A++, A+ (Superior)
  • A, A- (Excellent)
  • B++, B+ (Good)

In addition, A.M. Best includes ten ratings for companies deemed vulnerable:

  • B, B- (Fair)
  • C++, C+ (Marginal)
  • C, C- (Weak)
  • D (Poor)
  • E (Under Regulatory Supervision)
  • F (In Liquidation)
  • S (Rating Suspended)

It's a good rule of thumb to consider a company's rating from two or more agencies before deciding to buy or keep a policy from that company. Moreover, agencies can announce rate changes at any time, so it's best to check annually on the ratings of any company that you might be interested in.

Why they're important

An insurance company's credit rating indicates its ability to pay policyholders' claims. Imagine paying your life insurance premiums for years and when your family needs it the most, the insurer isn't able to keep its promise. As a consumer, you have the right to know the financial stability of the life insurance company that you're placing your trust in.

How to get a financial rating

To get rating information, visit the rating services' websites or call their customer service departments. Most rating services provide free rating information to consumers, although you may have to pay if you need several ratings. You can also ask your insurance agent or broker for rating information.

*As long as required premium payments are timely made.

Note: An insurer may have paid a fee to the rating agency.

1. Life Insurance Awareness Month Fact Sheet, LIMRA, 2014

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Life Insurance Reviews

Instead of choosing your insurance carrier based solely on rates, you may want to spend time understanding how life insurance providers are rated by independent agencies. With the Internet, checking a life insurance company's ratings and life insurance reviews are easier than ever. This article explains how to understand ratings and why they are an important consideration during your decision process. The idea behind life insurance company ratings is to give power to the consumer in choosing the best company for their needs. Take advantage of the public information put forth by life insurance companies and independent agencies. For more information, visit our learning center.


All Learning Center articles are general summaries that can be used when considering your financial future at various life stages. The information presented is for educational purposes and is meant to supplement other information specific to your situation. It is not intended as investment advice and does not necessarily represent the opinion of Protective Life or its subsidiaries.

Learning Center articles may describe services and financial products not offered by Protective Life or its subsidiaries. Descriptions of financial products contained in Learning Center articles are not intended to represent those offered by Protective Life or its subsidiaries.

Neither Protective Life nor its representatives offer legal or tax advice. We encourage you to consult with your financial adviser and legal or tax adviser regarding your individual situations before making investment, social security, retirement planning, and tax-related decisions. For information about Protective Life and its products and services, visit www.protective.com.

Companies and organizations linked from Learning Center articles have no affiliation with Protective Life or its subsidiaries.

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