Skip to Content
Two women walk together through a field
Shield with Person

Variable life insurance

Variable life insurance offers the lifetime protection of a permanent* life insurance policy with the potential to earn cash value based on the performance of your selected investment options. Call us at 1-844-733-5433.

*As long as required premium payments are timely made.

Find Differences

Find a policy that’s right for you

Variable universal life (VUL) insurance from Protective offers financial protection for your beneficiaries with the potential for tax-deferred cash value growth. We offer a variety of life insurance policies. For more information on variable life insurance policy options - or other types of life insurance - give us a call at 1-844-733-5433 and talk with a Protective Life Agent.
Family with young boy enjoys a picnic together at the park
How variable life insurance is different

With variable universal life, a portion of your premium is allocated to the investment options offered through the policy, based on your risk tolerance and goals. The difference between variable universal life and other types of universal life is essentially the ability to choose investment options and the potential for cash value growth along with increased risk.

Variable universal life is often good for people who:

  • Prefer the potential for higher returns and are comfortable with market risk.
  • Like the flexibility of being able to move their cash value among investment options.

The benefits of variable life insurance

Guaranteed protection with upside potential
Variable universal life typically provides a minimum guaranteed death benefit that won’t decrease as long as you make the required premium payments and repay any outstanding loan balances.
Options for premium flexibility
With variable universal life, you can use cash value growth to make premium payments. However, should your investments lose value, the necessary premium could increase.
Investment options
Variable universal life offers a range of investment options to match your goals and risk tolerance. Cash value grows tax-deferred, and can be used to pay premiums or to borrow against for other financial needs.*
* Accessing a policy’s cash value through loans or partial surrenders will reduce both death benefit and cash value, can contribute to policy lapse, and may result in a tax liability if the policy terminates during the lifetime of the insured.
Question Mark

Is variable life insurance right for you?

Variable universal life insurance combines the core benefit of life insurance – protection for beneficiaries through an income-tax free death benefit – with significant flexibility for those willing to accept market risk. VUL is similar to traditional universal life insurance, but your premium payments can be allocated among various investment options that offer the potential for greater cash value growth along with increased risk.
  • Lifetime death benefit coverage
  • Flexible premiums
  • Cash value grows tax deferred
  • Access to your cash value
  • Investment options for your cash value
  • Comes with investment expenses not included in other types of life insurance
  • If investments lose value, premiums may need to increase to keep policy in force
Support Line

Learn more

At Protective Life, we recognize that everyone has different financial needs. Whether you’re interested in variable life insurance or another type of permanent insurance, we offer a variety of life insurance policies from which to choose. For more information give us a call at 1-844-733-5433 and talk with a Protective Life Agent.
Magnifying Glass with Question Mark

How does variable life insurance work?

Variable universal life infographic

Resources for you

The Learning Center can help you on your path to affordable coverage.
Learn more
What is variable life insurance?
Policy finder

Not sure what you need? Our policy finder can help in three easy steps.

Calculate needs

Take a minute, and we'll help you calculate your insurance needs.

Woman using phone and laptop outside
Important notice about variable life insurance
Variable universal life insurance involves the risk of investing in the stock market, including market risk and the potential loss of principal. That's why it’s important you understand your policy and its risks before you commit to variable universal life insurance.

If investments underperform (or if sufficient premiums are not paid), the policy may lapse or not accumulate sufficient value to maintain the policy. Investments in variable universal life insurance policies are subject to fees and charges from both the insurance company and the managers of underlying investments. You’ll find this and other information in the prospectuses for variable universal life insurance policies and their underlying investment options.

Investors should read the prospectuses carefully before investing. To understand Protective’s VUL options and read a prospectus, call us at 1-800-456-6330. VUL policies are considered securities contracts and are regulated by federal laws and must be sold with a prospectus.

Getting a life insurance quote with Protective Life is easy!

Calculate needs
Get quote
Submit application
Complete medical exam
Application review and acceptance
Find Differences

Find a solution to meet your needs

Variable Universal Life Insurance can be complicated. But we’re happy to work with you to explore the options and see if a VUL policy from Protective can meet your needs. Call us at 1-844-733-5433.

*Though interest is charged on loans, in general, loans are not taxable. Withdrawals are taxable to the extent they exceed basis in the policy. Loans outstanding at policy lapse or surrender before the insured's death will cause immediate taxation to the extent of gain in the policy. Unpaid loans and withdrawals reduce cash values and policy benefits. The tax treatment of life insurance is subject to change.

Variable universal life insurance policies issued by Protective Life Insurance Company (PLICO), Nashville, TN. Securities offered by Investment Distributors, Inc. (IDI), the principal underwriter for registered products issued by PLICO, its affiliate. IDI is located in Birmingham, AL.

Investors should carefully consider the investment objectives, risks, charges and expenses of the applicable variable universal life insurance policy and its underlying investment options before investing. This and other information is contained in the prospectuses for the applicable variable universal life insurance policy and its underlying investment options. Investors should read the prospectuses carefully before investing. Prospectuses may be obtained by contacting PLICO at 800.265.1545.

Neither Protective Life nor its representatives offer legal or tax advice. Purchasers should consult with their legal or tax advisor regarding their individual situations before making any tax-related decisions. All payments and all guarantees are subject to the claims-paying ability of Protective Life Insurance Company. The tax treatment of life insurance is subject to change.