Important Facts

Four Common Life Insurance Myths

There are common misconceptions about life insurance. We dispel four of them to help you feel more confident when making decisions during the purchasing process.

Dispelling 4 Common Life Insurance Myths

People may put off buying the life insurance they need for many reasons.. In fact, 66% of respondents in a recent LIMRA survey indicated that they believed life insurance was too expensive. However, consumers tend to overestimate the price. For instance, when asked how much a $250,000 term life policy would be for a healthy 30-year-old, the median estimate was $500 - more than three times the actual cost.¹

Unfortunately, the subject of life insurance can be confusing, with common myths surrounding coverage, cost, policy types, etc. By clearing up these myths, we hope to help you feel more confident about moving forward with getting the coverage you need - today.

Myth #1: You don't need to buy life insurance when you're young, single, and healthy.

Even though you may not be married or have children or health issues, it often makes sense to get life insurance today to protect your future. For example, the status of your health could change. Buying a life insurance policy when you're young and healthy can help lock you into lower premiums. The younger you are, the more life insurance you can buy at a lower price.

Myth #2: All life insurance is the same.

The type of life insurance coverage that's best for you depends on your unique circumstances and financial goals. For example, term life insurance can be a good choice if you need coverage for a specific time period (term), such as when you're paying down your mortgage. In contrast, a permanent* policy can provide lifelong protection that accumulates cash value that you can borrow against. Your plan may even include a combination of term and permanent life insurance. 

Myth #3: Life insurance is expensive.

Today, there are many options for finding affordable life insurance coverage. For some, this may mean starting with an affordable term policy or even a combination of both term and permanent life insurance. For example, if your family needs $500,000 in coverage and can't afford to have it all in a permanent policy, you might consider buying $250,000 of term and $250,000 in a permanent policy. There are also policy riders that can enhance your coverage, allowing you to buy more coverage at a future date without proving your insurability. Ask your agent about riders that may be available on your policy, such as term conversion, accidental death, and child riders.

Myth #4: Insurance companies don't provide coverage for senior citizens.

It's often assumed that life insurance companies stop covering people after a certain age. The fact is, many companies offer policies to seniors. What you need to know is that when calculating your premium, a life insurance company is computing the likelihood of your death over the life of the policy. So if you're a young, active, and healthy senior, you can expect to pay less than someone your age who has significant health issues. Your best bet is to shop around and compare rates.

*As long as required premium payments are timely made.


1. LIMRA 2017 Insurance Barometer Study

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