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Protective Lifetime Assurance UL

When you have clients seeking long-term guarantees, it’s important to point them to a life insurance solution that’s built for life.

That’s why we recommend Protective® Lifetime Assurance UL. With its guaranteed1 lifetime death benefit, level-pay premiums and predictable payment structure, it’s designed for clients seeking stability and guaranteed protection from their life insurance policy.

1 As long as the premiums are paid as illustrated and no loans are taken on the policy, the death benefit is guaranteed to remain in force for the period illustrated.

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A blueprint on client fit

Wondering if this guaranteed universal life (GUL) solution is right for your clients? Protective Lifetime Assurance UL is ideal for those who:

  • Desire permanent death benefit protection
  • Are interested in level premiums
  • Want straightforward coverage with no surprises
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Product benefits that maximize client coverage

The straightforward design of Protective Lifetime Assurance UL pairs competitively priced lifetime protection with a solid foundation of client benefits by delivering:

  • Customizable guarantee lengths, so clients are protected for their desired years of coverage.
  • Predictable level-pay premiums that protect clients from surprises down the road.
  • Straightforward coverage that gives clients the confidence to understand how their policy works before signing the paperwork.
  • Supplemental living benefits, like our built-in Return of Premium endorsement and optional ExtendCareSM chronic illness rider.
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Why GUL vs. term?

Term policies can be attractive to clients who want life insurance at the lowest price, but you can leverage Protective Lifetime Assurance UL as a more stable, longer-lasting alternative. Download this flyer to find out how.

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Straightforward protection built for life

Ready to recommend Protective Lifetime Assurance UL to your clients? Use this consumer-approved video to provide them with a brief overview of our GUL and an educational demonstration of how it works.

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Solid protection solutions built for life

If Protective Lifetime Assurance UL isn’t the right fit for your clients, we still have you covered. Regardless of your clients’ goals or budgets, the other products within our suite of permanent protection solutions could deliver the guaranteed protection they need — for life.

Protective Custom Choice℠ UL

This solution pairs short-term coverage with long-term benefits — like the flexibility to extend coverage after the initial period for the same premium.

Protective Advantage Choice℠ UL

This competitive GUL provides clients with premium flexibility and strong guarantees — even if they miss a premium or two.

Protective Indexed Choice℠ UL

Our responsibly designed IUL solution offers clients guaranteed protection and the potential to build cash value.

For Financial Professional and Plan Sponsor Use Only. Not for Use With Consumers.

Protective and Protective Life refer to Protective Life Insurance Company. Protective is a registered trademark and Lifetime Assurance is a trademark of Protective Life Insurance Company.

Protective Lifetime Assurance UL (UL-22) is a universal life insurance policy issued by Protective Life Insurance Company, Nashville, TN. Policy form numbers, product features and availability may vary by state. Consult policies for benefits, riders, limitations and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. In Montana, unisex rates apply.

ExtendCare rider (L652 7-20 / ICC20-L652) is issued by Protective Life Insurance Company. Actual terms and conditions contained in the rider govern all benefits provided. Please see the rider for more detailed information. Available only at issue and at an additional cost. Assumes medical and financial underwriting qualifications at time of initial application. Not available in all states. State variations may apply. The ExtendCare Rider is intended as a non-medical supplement to traditional long-term care policies and riders.

The ExtendCare rider falls under IRC Sec. 101(g) Accelerated Death Benefit guidelines and does not fall under health regulations. This differentiation could affect eligibility for public assistance programs such as Medicaid, Supplemental Income, or others. Purchasers should consult a qualified advisor along with legal or tax advisor to determine if the rider will affect their initial or continued eligibility for public assistance programs or other tax-related decisions.

Lapse protection guarantees the policy death benefit for the duration of the guarantee and does not cover cash or surrender value. Loans, withdrawals, and other policy and premium changes will affect the cost and length of protection. Failure to make premium payments as planned may cause the policy to lose lapse protection and premiums required to restore it could be significantly higher. Refer to the policy and endorsements for complete terms, conditions, and limitations.

All payments and all guarantees are subject to the claims-paying ability of Protective Life Insurance Company.

The tax treatment of life insurance is subject to change. Neither Protective Life nor its representatives offer legal or tax advice. Please consult with your legal or tax advisor regarding your individual situation before making any tax-related decisions.